Stillmore

Free UTM Link Builder

Enter the destination URL and your campaign tags, then copy the finished link for your post or email.

Follow a newsletter link from destination to campaign

The base URL still points to the Inspiration page. The three tags record where the link was placed, which channel it used and which launch it belongs to.

A full-length look from a fashion campaign
Campaign linkEmail
https://stillmore.studio/inspiration?utm_source=newsletter&utm_medium=email&utm_campaign=spring-lookbook

How to build a campaign URL

  1. Paste the destination

    Use the full address of the page customers should reach.

  2. Name the traffic source

    Add a consistent source, medium and campaign. Use the optional fields when they help distinguish a placement or creative.

  3. Build and copy the link

    Inspect the complete URL and open a copy to confirm it lands on the intended page.

Tell similar campaign links apart

Use a stable naming scheme when several placements lead to the same product.

Identify a creator post

Use the agreed creator identifier as the source so the team can recognise the traffic later.

Separate two creatives

Keep the campaign name fixed and use the content field to distinguish the two cuts.

Track a newsletter launch

Tag the email link before it is pasted into the final send.

Compare product placements

Keep existing product or variant parameters so each link still lands on the right selection.

UTM link builder FAQ

How can I tell visits from an email apart from visits from an Instagram post?

Keep the campaign name consistent and give each placement its own source and medium. Open the finished URL to check its destination. Your analytics setup determines whether those visits are recorded.

What happens to parameters already in the URL?

Existing parameters are kept. A nonempty UTM field replaces the parameter with the same name.

Do I have to fill every field?

No. Empty fields are skipped. Use names your team can interpret later in its analytics.

Does building the link start tracking visits?

The tool adds parameters to a URL. Reporting depends on the destination site's analytics reading them.

How do I tell two buttons in the same email apart?

Use the same source, medium and campaign for both. Set Content to a distinct value such as hero or footer for each link.

Why does the builder ask for a full URL?

It needs a complete destination to attach the tags to. Paste the address with its scheme, such as https://example.com/launch, then build the link.

Can I tag a link that jumps to a section of my page?

Yes. Paste the destination with its fragment, such as #pricing. The generated URL puts the campaign parameters before the fragment so the section remains the destination.